S.E.A. Initiative for CO2 Compensation

The “Co2 Compensation initiative” aims to connect non profit projects with the interest of european small and medium-sized enterprises. The desired result is a longer-lasting and more powerful impact of the international cooperation projects that often cannot endure over time after the end of public incentivisation. In this way it is possible to fuel the social and environmental activities around the world with bigger budgets from private donors, giving them in exchange for free a green-image improvement campaign.


After an initial analysis of the upstream, downstream processes and internal routine of the enterprise, our team elaborates a custom step by step path to follow towards an increased environmental awareness and a lower CO2 impact. Every milestone of the improvement process is tracked on a roadmap that can be shared on the website of the company and on other social media platforms to prove its commitments and engage a new stimulating dialogue with the consumers and stakeholders in general.

We differentiate from all other similar initiatives thanks to the simplicity and transparency of our “CO2 compensation path” that allows cross-comparison between companies of the same sector and prevents companies from doing fake green operations merely done as self-publicity.

The CO2 Compensation path

Carbon footprint evaluation:

The carbon footprint evaluation step aims to measure the current CO2 impact associated with a product, a service or an entire organisation. The calculation process, carried out by specialyzed S.E.A. partners, is based on the GHG – greenhouse gases listed in the annex A of the Kyoto Protocol: Carbon dioxide (CO2), Methane (CH4), Nitrous oxide (N2O), Hydrofluorocarbons (HFCs), Perfluorocarbons (PFCs) and Sulphur hexafluoride (SF6). Each gas is weighted for its specific impact on the greenhouse effect (GWP – Global Warming Potential) in relation with CO2 (CDE – Carbon Dioxide Equivalent) over a specified timescale.

Carbon Footprint Reduction

The “CF reduction process” is a step by step path specifically designed for each product, service or company towards an increased environmental awareness and a lower CO2 impact. Each deadline reached is measured and tracked on a graphic interactive representation of the journey that can be shared on the web and other social media platforms to create engagement with clients and stakeholders.

CO2 Neutrality

The final goal of the “CF reduction process” is the CO2 neutrality that is reached when the carbon footprint of the company or product involved is 100% compensated. The first and most impacting operation that we can realize on behalf of private and public entities for the CO2 absorption is the planting of resistant rootstocks in desertic areas of North Africa where we are pursuing since 2016 an important social and environmental project for desertification fight and botanic innovation. Link: https://www.sustainableeconomy.eu/it/environmental-operations/green-desert-project-morocco-2020/

Carbon Credits and Green-Marketing

Every CF reduction project leads to the transfer of carbon credits to the company involved adding the possibility of creating a specific green-marketing campaign with audio-video and social media contents that narrate the project and the social/environmental impact, with the help of our creative team (Lorenza and Chiara. The companies can also include the project documentation inside the social responsibility annual report with a positive image improvement.

Rules for the use of the “CO2 Compensation SEA logo”

Our “CO2 compensation logo” can be used by enterprises, after the signature of a specific agreement and after the reach of the first milestone of the sustainability path proposed. The enterprise will have the possibility to apply the logo on his labels, products and/or online contents always with a reference link to the Sustainable Economy Association website www.sustainableeconomy.eu/it or to the company webpage where the company’s commitments are explained next to the social/environmental projects in which they are involved. Each agreement has a trackability code and a QR-code that can replace the web link in case of small labels or particular contents.

“Sustainable Economy Association Standards for Enterprises”

The Sustainable Economy Association BOD voted in 2016 and adopted in late 2017 a new simplified carbon footprint standard for SME that aims to calculate the environmental impact of every enterprise. The SEA standard takes in consideration all possible aspects of the economic process that can impact on the environment divided in: upstream, downstream and internal operations.

Phase 1: identification of worst practices and bad habits of the enterprise that impact on environment.
Phase 2: analysis and measurement of the environmental impact of upstream, downstream and internal activities.
Phase 3: energy efficiency evaluation
Phase 4: providers and input material analysis (input)
Phase 5: waste management and output material (output)
Phase 6: evaluation of the general environmental impact of the enterprise

After an accurate analysis of the company’s structure, habits and procedures, our team of experts creates a custom made step by step path towards sustainability and certifies every step reached.

We call it “In-to-out strategy”

Our procedure differentiates from all the others for it’s a simple scheme that allows cross comparisons between companies of the same sector and further online data segmentation and analytics. The compartmentalized and quantitative step by step approach also prevents companies to speculate with greenwashing strategies and autocelebrative use of our compliance certification.

Sustainable Economy Certification for Agriculture

Our “Sustainable Economy Certification” for the agricultural sector was applied for the first time in Morocco, North Africa, in order to identify an innovative model of agriculture that respects both natural resources as well as the human rights of the fruit producers and workers. The first project test was made in 2016 with the yellow melon producers in the rural areas of central Morocco in the “Marrakech-Safi” region and later expanded with different product categories also in Italy and Spain. When local companies or cooperatives apply our steps towards environmental and social responsibility, signing a specific step by step protocol, the Sustainable Economy Association gives the possibility to use the “SEA logo” on their labels, websites and official documents. The term “Sustainable Agriculture” promoted by our organisation aims to go beyond the concept of “organic product”, focusing not only on the, often misleading, measurement of pesticides and fertilizers used, but taking into account all phases of the production process with a wider vision. From the choice of seeds and grafts, to the agronomic management and labour force involved, up to to the commercial and logistics chain. For further details contact us at: info@sustainableeconomy.eu